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Campbell’s® Chunky® Soup Launches New “Champions of Chunky” Brand Platform
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190905005258/en/
The three creative spots,“Question for Dak,”“Game Soup,” and“Huddle,” will air throughout the
“We all have Champions in our lives who play a huge role in our success – whether that’s a parent, sibling, grandparent, spouse, stepparent or friend – and this campaign recognizes those individuals who support us every day,” said
Throughout the football season, Campbell’s Chunky will be joined in person by Dak Prescott, Saquon Barkley and several other
The integrated marketing campaign also includes Champions of Chunky local market activations and social media engagement, most notably Campbell Soup Company’s first-ever partnership with Twitch, the world’s leading live streaming platform for gamers. Throughout the season, a Chunky food truck will tour local supermarkets and stadiums on game day to offer fans the opportunity to sample Campbell’s Chunky soup flavors. There will also be several activations leveraging Campbell’s
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food that matters for life’s moments.” For generations, people have trusted Campbell to provide authentic, flavorful and affordable snacks, soups and simple meals, and beverages. Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard and Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo.