Campbell Soup Updates Alexa Skill for Amazon Echo Show

Enhanced Campbell’s Kitchen Skill Uses Visual and Voice Technology to Allow Users to Hear, See and Interact with Recipes as they Prepare a Meal

CAMDEN, N.J.--(BUSINESS WIRE)--Jul. 10, 2017-- Campbell Soup Company (NYSE: CPB) today launched an updated Campbell’s Kitchen® skill for the Amazon Echo Show, Amazon’s new hands-free smart device that brings you everything you love about Alexa with a visual component. The updated Campbell’s Kitchen skill leverages the Echo Show’s touchscreen to enhance the user experience in the connected kitchen by allowing users to see and hear step-by-step instructions while making their favorite Campbell’s® recipes, including Green Bean Casserole and One Dish Chicken and Rice. Available to anyone who has the Amazon Echo Show, the new skill gives users the ability to ask and get an answer to the daily question of what’s for dinner.

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Updated Campbell’s Kitchen skill uses visual and voice technology to allow users to hear, see and in ...

Updated Campbell’s Kitchen skill uses visual and voice technology to allow users to hear, see and interact with recipes as they prepare a meal. (Photo: Business Wire)

“We anticipate that visual and voice technology will change the way our brands connect with our consumers,” said Greg Shewchuk, Chief Marketing and Commercial Officer for Campbell Soup Company. “The Campbell’s Kitchen skill brings new utility to the connected kitchen by encouraging users to engage, discover and cook meal solutions that work for their busy schedules.”

Recently, Campbell formed a dedicated team to accelerate its partnership with Amazon to fast-track digital and e-Commerce capabilities.

Campbell, which has provided recipes to consumers for more than 100 years, is now able to guide users step-by-step through the cooking experience using audio and visual cues. By simply downloading the skill and saying “Alexa, open Campbell’s Kitchen” users will be able to:

  • Hear, see and follow along with the touchscreen enabled recipe content, including ingredients and cooking steps
  • Seamlessly navigate lists of recipes, ingredients and directions for more than 3,000 Campbell's Kitchen recipes
  • Hear contextually relevant recipe content for seasons or holidays
  • Search by recipe category (including main ingredients, cuisine type, prep-method and effort)
  • Send the recipe to themselves via email

Campbell was one of the first food companies to implement Alexa voice technology in 2015. Since the launch, the Campbell’s Kitchen skill has connected with consumers, receiving over 50,000 unique sign-ups and suggesting more than 174,000 recipes to its users.

About Campbell Soup Company

Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food that matters for life’s moments.” We make a range of high-quality soups and simple meals, beverages, snacks and packaged fresh foods. For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories and to what’s important today. Led by our iconic Campbell’s brand, our portfolio includes Pepperidge Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal Dansk, Kjeldsens and Garden Fresh Gourmet. Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit or follow company news on Twitter via @CampbellSoupCo. To learn more about how we make our food and the choices behind the ingredients we use, visit

Source: Campbell Soup Company

Campbell Soup Company
Alexis Martin, 856-342-3931
Callie Barkley, 212-704-8120