Campbell Board Elects Fabiola R. Arredondo as Director

CAMDEN, N.J.--(BUSINESS WIRE)--Mar. 22, 2017-- Campbell Soup Company (NYSE:CPB) today announced that the company’s Board of Directors has elected Fabiola R. Arredondo as a member of the Board, effective today.

Arredondo, 50, is the Managing Partner of Siempre Holdings, a private, single family investment office based in Greenwich, Conn. She also currently serves as a director of Burberry Group plc and National Public Radio Inc. (NPR), and is a member and prior Co-Chair of the National Council and Board Trustee of the World Wildlife Fund. She has previously served on the boards of Experian plc, Rodale Inc., Saks Inc., Intelsat S.A., Bankinter S.A., BOC Group plc and Sesame Workshop.

Arredondo previously held senior operating roles at Yahoo! Inc., the British Broadcasting Corporation (BBC) and Bertelsmann SE & Co. KGaA. From 1997 to 2001, as a member of the initial team at Yahoo! Inc. and its Managing Director of Europe, Arredondo built and led the profitable eight country operation that drove Yahoo! to become the leading internet network in Europe. During her time there, she was featured on Fortune Europe’s “Most Powerful Women” list, and after leaving Yahoo! was selected by an independent jury to top the “Most Influential Women in European Business” list for the Wall Street Journal Europe.

Arredondo joined Yahoo! from the BBC, where she was Director of International Distribution responsible for their international television program licensing business in the Americas, Asia Pacific and Europe, a member of BBC Worldwide’s Executive Board and an Executive Board Director of its European Channel Management Board, which oversaw the BBC World and BBC Prime channels in Europe. Before joining the BBC, she was at BMG Entertainment, the music and television division of Bertelsmann SE & Co. KGaA, where she was the Director of Strategic Planning and then Regional Vice President of International A&R and Marketing across Spain, Portugal and Latin America.

“We are excited to welcome Fabiola to Campbell’s Board of Directors,” said Les Vinney, Chairman of the Board. “Fabiola is a dynamic executive who has had a distinguished career in the technology and media industries. She brings a wealth of operational and board experience across the digital ecosystem, including business model transformations and developing e-commerce distribution networks in response to the shifting consumer landscape. Her knowledge and insight will be invaluable to Campbell’s Board, management team and shareholders.”

Arredondo, a fluent Spanish speaker, earned a Bachelor of Arts from Stanford University and a Masters of Business Administration from Harvard Business School. Arredondo has also been a term member of the U.S. Council on Foreign Relations and the World Economic Forum.

With Arredondo’s election, Campbell’s Board of Directors will consist of 13 members. Denise M. Morrison, President and Chief Executive Officer, is the only member of management who sits on the Board.

About Campbell Soup Company

Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food that matters for life’s moments.” We make a range of high-quality soups and simple meals, beverages, snacks and packaged fresh foods. For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories and to what’s important today. Led by our iconic Campbell’s brand, our portfolio includes Pepperidge Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal Dansk, Kjeldsens and Garden Fresh Gourmet. Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit or follow company news on Twitter via @CampbellSoupCo. To learn more about how we make our food and the choices behind the ingredients we use, visit

Source: Campbell Soup Company

Campbell Soup Company
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