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|Campbell to Launch More Than 200 New Products in Fiscal 2014|
Reviewing Campbell’s growth and performance in fiscal 2013, Morrison said, “We’ve grown our percentage of sales from both sustaining and disruptive innovation, and we’ve multiplied the number of new breakthrough ideas in the pipeline.”
To build on its momentum, Campbell is responding to the evolving tastes, preferences and needs of both its core consumers and new consumers by driving innovation across soup and simple meals, snacks and healthy beverages.
Soup and Simple Meals
Campbell plans to launch Campbell’s Homestyle soups, a new line with “the taste that takes you home,” which will feature wholesome ingredients like juicy strips of roasted white meat chicken, vegetables with farm-fresh goodness and seasoned chicken stock. This delicious product has no added preservatives and will be available in 29 varieties.
Campbell intends to build on the success of its Campbell’s Chunky
soup line, which delivered strong growth in the past year, with new
pub-inspired varieties, including Hearty Cheeseburger, Spicy Chicken
Quesadilla and Philly-Style Cheesesteak. These new flavors are designed
to further enhance the brand’s strong appeal to males with hearty
appetites who enjoy filling, ready-to-serve soup. With
Consumers can also expect a new Creamy Thai Style Chicken and Rice variety of Campbell’s Go soups, a premium line of soups that features microwaveable pouch packaging and bold, adventurous flavors, as well as new varieties of Healthy Request and Campbell’s condensed soups.
Creating a New Dinner Sauce Category
The introduction of Campbell’s Slow Cooker Sauces will expand the company’s offerings in the dinner sauce category. Campbell’s Slow Cooker Sauces will make it easy for consumers to prepare convenient meals with their favorite meats in slow cookers, which are owned by more than 80 percent of U.S. households and used to prepare nearly 500 million meals a year. To drive consumer awareness about this easy and delicious dinner sauce, Campbell is partnering with CrockPot®, a brand leader in slow cookers with almost half of the market share. Campbell’s Slow Cooker Sauces will be available in six varieties, including Apple Bourbon Barbecue and Tavern Style Pot Roast.
The launch of Campbell’s Slow Cooker Sauces builds on the introduction of Campbell’s Skillet Sauces, which are expanding in fiscal 2014 with two new varieties: Creamy Parmesan Chicken and Sweet & Sour Chicken.
For consumers who enjoy creative cooking, Campbell expects to introduce a new line of Swanson flavor-infused broths featuring a selection of culinary-inspired varieties such as Mexican Tortilla and Thai Ginger.
The iconic Goldfish brand continues to grow after more than 50 years. To expand its appeal, the company has launched Goldfish Puffs, cheesy air-puffed baked snacks that have been created with teens in mind. Goldfish Puffs are just 140 calories per serving and gluten-free. Additionally, Goldfish crackers are expected to be offered in new varieties inspired by Hispanic taste preferences, including Salsa Con Queso, Fiesta Flavor Blasted and Kick It Up a Nacho.
The company is also making a splash at mealtime with
To entice consumers with a sweet tooth and drive continued growth in
Getting Refreshed with V8 Juices
Campbell plans to introduce V8 V-Fusion Refreshers, a new thirst-quenching juice cocktail that offers a crisper, cleaner taste. V8 V-Fusion Refreshers juice cocktails are expected to be available in four delicious varieties, including Black Cherry Berry and Cranberry Grape.
To drive growth in specialty beverages such as energy drinks and kids juice boxes, Campbell is expanding its V8 V-Fusion + Energy beverage range by introducing two new diet varieties: Diet Strawberry Lemonade and Diet Cranberry Raspberry. Campbell is also rolling out new variety packs of V8 V-Fusion juice drink boxes for kids as well as a new grape variety. The planned launch of V8 Bloody Mary mix will enable consumers to enjoy the great taste of V8 100% vegetable juice as a mixer.
V8 Harvest juice will be the brand’s first entry in the
Cautionary Note Regarding Forward-looking Statements
This release contains “forward-looking statements” that reflect the
company’s current expectations about the impact of its future plans and
performance on sales, earnings, and margins. These forward-looking
statements rely on a number of assumptions and estimates that could be
inaccurate and which are subject to risks and uncertainties. The factors
that could cause the company’s actual results to vary materially from
those anticipated or expressed in any forward-looking statement include
(1) the impact of strong competitive responses to the company’s efforts
to leverage its brand power in the market; (2) the impact of changes in
consumer demand for the company’s products; (3) the risks associated
with trade and consumer acceptance of the company’s initiatives; (4) the
company’s ability to realize projected cost savings and benefits; (5)
the company’s ability to manage changes to its business processes; (6)
the practices and increased significance of certain of the company’s key
trade customers; (7) the impact of fluctuations in the supply or costs
of energy and raw and packaging materials; (8) the impact of portfolio
changes, including the Plum Organics acquisition and the expected
Campbell Soup Company