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V8® Introduces New Plant-Powered Beverage with Launch of V8+Hydrate

First Ever Beverage to Use Sweet Potatoes to Achieve Superior Hydration with Natural Electrolytes

CAMDEN, N.J.--(BUSINESS WIRE)--Aug. 23, 2018-- Campbell Soup Company (NYSE:CPB) the makers of V8®, today announced the launch of V8+Hydrate™, a new plant-based hydration beverage that harnesses the natural goodness of sweet potato juice. This category-changing beverage taps into the naturally occurring electrolytes and glucose of the sweet potato and perfectly blends it with water—creating an isotonic beverage that quickly replenishes fluids and nutrients.

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V8® Introduces New Plant-Powered Beverage with the Launch of V8+Hydrate™, now available in three uni ...

V8® Introduces New Plant-Powered Beverage with the Launch of V8+Hydrate™, now available in three unique flavors: Orange Grapefruit, Strawberry Cucumber and Coconut Watermelon. (Photo: Business Wire)

With only 45-calories in each 8-oz can, V8+Hydrate has one full serving of vegetables, no artificial sweeteners, is non-GMO, gluten free and vegan friendly. The refreshing plant-powered hydration drink is available in three unique flavors: Strawberry Cucumber, Coconut Watermelon and Orange Grapefruit. In a recent consumer study, V8+Hydrate Strawberry Cucumber was proven to have a preferred taste over the leading plant-based water, Vita Coco Pure Coconut Water.

“As the vegetable nutrition experts for over 80 years, we know our consumers are seeking to live healthier lifestyles and turning to products that contain added nutrients and functionality,” said Diego Palmieri, Chief Marketing Officer of U.S. Meals & Beverages at Campbell Soup Company. “V8+Hydrate is a beverage that responds to key consumer demands with a clean, crisp, great taste, and at a more accessible price point. Whether you’re on the go, or just finishing your work-out, V8+Hydrate brings a full-suite of benefits to the table through the inherent goodness of sweet potatoes.”  

The 8-ounce, perfect for quick consumption can is now shipping to retailers nationwide with a suggested retail price of $4.99/6-pack.

For more information, visit V8Juice.com.

About Campbell Soup Company

Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food that matters for life’s moments.” We make a range of high-quality soups and simple meals, beverages, snacks and packaged fresh foods. For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories and to what’s important today. Led by our iconic Campbell’s brand, our portfolio includes Pepperidge Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal Dansk, Kjeldsens, Garden Fresh Gourmet, Pacific Foods, Snyder’s of Hanover, Lance, Kettle Brand, KETTLE Chips, Cape Cod, Snack Factory Pretzel Crisps, Pop Secret, Emerald, Late July and other brand names. Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard and Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo. To learn more about how we make our food and the choices behind the ingredients we use, visit www.whatsinmyfood.com.

Source: Campbell Soup Company

Campbell Soup Company
Megan Haney, 856-342-4978
Megan_Haney@campbellsoup.com