CAMDEN, N.J.--(BUSINESS WIRE)--Oct. 30, 2017--
Campbell Soup Company (NYSE:CPB) announced it is joining the
Plant Based Foods Association, the nation’s only trade group
representing the fast-growing plant-based foods sector.
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Launched in March 2016, the Plant Based Foods Association (PBFA)
advocates on behalf of its members and works to expand markets in the
retail and foodservice sectors. Campbell is the first major food company
to join the PBFA.
Recognizing changing consumer preferences around health and well-being,
Campbell has increased the amount of vegetables and whole grains in its
portfolio and has accelerated innovation efforts to bring more packaged
fresh and refrigerated products to the retail perimeter with brands such
as Bolthouse Farms, 1915 Organic and Garden Fresh Gourmet.
Recently, Campbell launched a new line of plant-based milks under its Bolthouse
Farms brand. Made from pea protein, Bolthouse Farms Plant
Protein Milk is refrigerated and contains 10 grams of pea protein per 8
oz. serving and offers consumers a nutritious alternative milk that is
free of common allergens such as dairy, nuts and gluten.
“We are committed to providing our consumers with food choices that meet
their nutrition, well-being and lifestyle needs,” said Ed Carolan,
President, Campbell Fresh. “Working together with the Plant Based Foods
Association, we can advance our shared goal of bringing more plant-based
foods to consumers.”
According to recent
data from Nielsen, the plant-based foods sector has grown more than
8 percent in the past year. According to Nielsen data, the plant-based
milk category is up 3 percent since last year, outpacing sales of cow’s
milk over the same period.
“We are thrilled to have Campbell join our membership,” said Michele
Simon, executive director of The Plant Based Foods Association. “With
their leadership, the plant-based foods sector is certain to grow even
faster. We look forward to a long and productive partnership.”
About the Plant Based Foods Association
The Plant Based Foods Association represents more than 80 of the
nation’s leading plant-based food companies, advocating for a level
playing field, and working to expand markets for this fast-growing
sector of the food industry. Learn more at: www.plantbasedfoods.org.
About Campbell Soup Company
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food
that matters for life’s moments.” We make a range of high-quality soups
and simple meals, beverages, snacks and packaged fresh foods. For
generations, people have trusted Campbell to provide authentic,
flavorful and readily available foods and beverages that connect them to
each other, to warm memories and to what’s important today. Led by our
iconic Campbell’s brand, our portfolio includes Pepperidge
Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal
Dansk, Kjeldsens and Garden Fresh Gourmet. Founded in 1869,
Campbell has a heritage of giving back and acting as a good steward of
the planet’s natural resources. The company is a member of the Standard
& Poor’s 500 and the Dow Jones Sustainability Indexes. For more
information, visit www.campbellsoupcompany.com
or follow company news on Twitter via @CampbellSoupCo.
To learn more about how we make our food and the choices behind the
ingredients we use, visit www.whatsinmyfood.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171030005154/en/
Source: Campbell Soup Company
Plant Based Foods Association
Michele Simon, 510-435-2471
Pilar Peraset, 609-440-2877