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Campbell Outlines Four Promising Platforms to Drive Growth over the Next Decade

CAMDEN, N.J.--(BUSINESS WIRE)--Feb. 22, 2017-- Campbell Soup Company (NYSE:CPB) President and Chief Executive Officer Denise Morrison and Senior Vice President and Chief Financial Officer Anthony DiSilvestro provided an overview of the company’s strategic direction during the Consumer Analyst Group of New York (CAGNY) Conference in Boca Raton, Fla. today.

Morrison shared her perspective on the state of the food industry and the consumer environment, and highlighted the steps Campbell is taking to define the future of real food through strategic foresight.

Morrison said, “Across every industry and in every organization, the pace of change is unpredictable, unrelenting and unforgiving. The future food world will be more complex and more challenging. To fully unlock Campbell’s performance, we're looking beyond typical five-year planning horizons and establishing well-informed perspectives on opportunities and disruptions driven by the intersection of real food, health and well-being and technology.”

Morrison focused on four emerging growth platforms, including:

  1. Future Commerce: E-commerce is transforming the food industry. Between 2016 and 2021, e-commerce sales of food and beverages are projected to reach $66 billion with a compound annual growth rate of 38 percent.1 Morrison painted a picture of frictionless future commerce where consumers’ food needs will be met anywhere, anytime through connected kitchens and an always-on shopping environment. Morrison outlined Campbell’s current programs and plans such as meal kits, buy-now capabilities, recipe integration with leading recipe sites, and dash buttons, as well as the company’s focus on increasing its e-commerce capabilities as consumer expectations shift from centralized locations and platforms to diverse omni-channel experiences.
  2. My.Moments: Campbell recognizes a growth opportunity to expand its business in snacking across many of its categories. Snacking is an $89 billion market in the U.S. with a compound annual growth rate of nearly 3 percent.2 While more than two-thirds of snacks are of the “mindless munching” variety, the snacks of tomorrow will be more deliberate with a specific purpose; they will be more accessible, affordable and high-quality; and they will be both customizable and offer functional benefits. Campbell’s longer-term plans include adding functional benefits to its existing snacks, while also selecting real food ingredients that can address specific needs, such as endurance, mood and energy management, with a goal of ultimately creating new snacking platforms that are true to the company's Purpose, Real food that matters for life's moments.
  3. Better.Me: The next frontier in nutrition will be about reconfiguring diets according to an individual’s specific physiology, lifestyle and health goals. The Better.Me growth platform leverages biometric data to provide personalized food options. To meet this emerging need, Campbell funded Habit, a new startup company positioned at the intersection of health, technology and food, poised to lead the personalized nutrition revolution. Habit is currently being tested in the Greater San Francisco area. For more information, visit
  4. Limitless Local: Limitless Local is a movement that embraces smaller, more regional farming and food production models that foster new narratives around quality, community and place. It fosters a more intimate relationship to food, where it comes from, how it’s made and who the people are behind it. Campbell is incorporating Limitless Local in its product development, with brands such as 1915 by Bolthouse Farms, Well Yes! soup, and Prego Farmers’ Market, as well as a small-batch production of one of the company’s original tomato soup recipes using local New Jersey beefsteak tomatoes. Campbell’s history of working with American family farmers for more than a century and its rich heritage of making simple, affordable and delicious foods uniquely position the company to leverage this growth platform.

“Guided by our Purpose and our strategic imperatives, we set out to identify clear and compelling growth opportunities. We prioritized these growth platforms we believe will have the greatest impact on Campbell and lead to significant growth opportunities over the next decade,” said Morrison. “We have what we need to meet the challenges of this new world. If you look closely at the 148-year history of Campbell, we are not only a company that has proven ourselves capable of dealing with profound change … we are a company with a history of leading profound change, and we are a company that has thrived in periods of profound change. I’m confident that we can and will do so again in the future.”

DiSilvestro provided an update on the company’s three divisions and its multi-year cost savings program, which has generated cost savings by reducing layers of management and increasing spans of control, creating an integrated global services organization and implementing zero-based budgeting. While Campbell’s current initiatives will generate in excess of $300 million in savings, the company has identified additional areas of savings opportunity, leading the company to increase its aggregate savings target to $450 million by the end of fiscal 2020. The company expects to achieve these additional savings by further optimizing its supply chain network, primarily in North America; evolving its operating model over time to focus resources on growth opportunities and drive additional efficiencies; and more fully integrating recent acquisitions to generate cost synergies and improve effectiveness by leveraging enterprise scale and capabilities. Cost savings to date have contributed to recent margin expansion and funded reinvestments in the business.

DiSilvestro said, “Our strategy is to reinvest a portion of these savings in order to drive growth. We'll do this a number of ways including increasing marketing support on our key brands, funding new product launches and investing against our real food initiative; making investments in long-term innovation; focusing on geographic expansion in faster-growing spaces; and building our capabilities in digital and e-commerce.”

Today’s presentation will be archived on and available for replay later today.

About Campbell Soup Company

Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food that matters for life’s moments.” We make a range of high-quality soups and simple meals, beverages, snacks and packaged fresh foods. For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories and to what’s important today. Led by our iconic Campbell’s brand, our portfolio includes Pepperidge Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal Dansk, Kjeldsens and Garden Fresh Gourmet. Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit or follow company news on Twitter via @CampbellSoupCo. To learn more about how we make our food and the choices behind the ingredients we use, visit

Forward-Looking Statements

This release contains “forward-looking statements” that reflect the company’s current expectations about the impact of its future plans and performance on the company’s business or financial results. These forward-looking statements include statements made regarding the company’s marketing strategies and its new enterprise structure and cost reduction initiative. Forward-looking statements rely on a number of assumptions and estimates that could be inaccurate and which are subject to risks and uncertainties. The factors that could cause the company’s actual results to vary materially from those anticipated or expressed in any forward-looking statement include (1) the company’s ability to manage changes to its organizational structure and/or business processes; (2) the company’s ability to realize projected cost savings and benefits from its efficiency programs; (3) the impact of strong competitive responses to the company’s efforts to leverage its brand power in the market; (4) the impact of changes in consumer demand for the company’s products and favorable perception of the company’s brands; (5) the impact of product quality and safety issues, including recalls and product liabilities; (6) the risks associated with trade and consumer acceptance of the company’s initiatives, including its trade and promotional programs; (7) the practices, including changes to inventory practices, and increased significance of certain of the company’s key trade customers; (8) the impact of disruptions to the company’s supply chain, including fluctuations in the supply or costs of energy and raw and packaging materials; (9) the impact of non-U.S. operations, including trade restrictions, public corruption and compliance with foreign laws and regulations; (10) the impact of business portfolio changes; (11) the uncertainties of litigation and regulatory actions against the company; (12) disruption to the independent contractor distribution models used by certain of the company’s businesses, including the results of litigation or regulatory actions that could affect their independent contractor classification; (13) the company’s ability to protect its intellectual property rights; (14) the impact of an impairment to goodwill or other intangible assets; (15) the impact of increased liabilities and costs related to the company’s defined benefit pension plans; (16) the impact of a material failure in or breach of the company’s information technology systems; (17) the company’s ability to attract and retain key talent; (18) the impact of changes in currency exchange rates, tax rates, interest rates, debt and equity markets, inflation rates, economic conditions, law, regulation and other external factors; (19) the impact of unforeseen business disruptions in one or more of the company’s markets due to political instability, civil disobedience, terrorism, armed hostilities, natural disasters or other calamities; and (20) other factors described in the company’s most recent Form 10-K and subsequent Securities and Exchange Commission filings. The company disclaims any obligation or intent to update the forward-looking statements in order to reflect events or circumstances after the date of this release.

1 Source: Proprietary Campbell Estimate

2 Source: Nielsen Scantrack Data 2015

Source: Campbell Soup Company

Campbell Soup Company
Ken Gosnell, (856) 342-6081
Thomas Hushen, (856) 342-5227