Newest Innovation Fuses Vegetables + Fruit + Green Tea Together in
Perfect Harmony
CAMDEN, N.J., Jul 22, 2010 (BUSINESS WIRE) --
Campbell Soup Company (NYSE:CPB) is expanding its innovative V8
V-Fusion(R) line of beverages with new V8 V-Fusion(R)
+Tea juice beverages. These refreshing juice
beverages provide a combined serving of vegetables and fruit in each
8-ounce glass*, along with the antioxidants and cool, crisp
taste of natural green tea, all for 50 calories per serving.
V8 V-Fusion +Tea juice beverages are available in three delicious
flavors: Raspberry Green Tea, Pomegranate Green Tea and Pineapple Mango
Green Tea. Each meets the American Heart Association's criteria to
display its heart-check mark and contains no artificial colors, flavors
or preservatives. Through Sept. 30, people can visit www.facebook.com/V8VFusion,
where the brand will be giving away 1,000 free samples a week before the
juice beverages become available nationwide in October.
"People love V8 V-Fusion beveragesfor their fruit flavor
and the convenience of drinking their vegetables," said Dale Clemiss,
Vice President, Beverage Marketing, V8 Beverages. "Now we're
giving people a new reason to enjoy our beverages by introducing a juice
beverage with a hint of natural green tea-an increasingly popular light
and nutritious beverage choice. The result is a unique combination of
refreshing taste and nutrition you can't get from any other beverage on
the market."
Clemiss attributes the success of the V8 V-Fusion brand, which
has been very popular with consumers since its launch in 2006, to
innovation and staying on-trend with new flavor varieties. The success
of V8 V-Fusion(R) beverages has helped to grow
the V8(R) juice business to a billion dollar
brand.
The makers of V8(R) beverages offer 19 delicious,
vegetable-based beverages, including 12 varieties of V8 V-Fusion regular
and light juice beverages, in a range of convenient sizes, including
12-ounce bottles and 8-ounce slim cans.
V8 V-Fusion beverages are available at supermarkets, convenience,
mass merchandise and club stores nationwide for a suggested retail price
of $3.99 for a 46-ounce bottle. For more information, visit www.v8juice.com
and www.facebook.com/V8VFusion.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup and sauces, baked
snacks and healthy beverages. Founded in 1869, the company has a
portfolio of market-leading brands, including "Campbell's," "Pepperidge
Farm," "Arnott's" and "V8." Through its corporate social responsibility
program, the company strives to make a positive impact in the workplace,
in the marketplace and in the communities in which it operates. Campbell
is a member of the Standard & Poor's 500 and the Dow Jones
Sustainability Indexes. For more information, visit www.campbellsoup.com.
* ¼ cup vegetables and ¼ cup of fruit
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SOURCE: Campbell Soup Company
Campbell Soup Company
Juli Mandel Sloves, 856-342-3717
juli_mandel_sloves@campbellsoup.com
or
Weber Shandwick
Emily Jane Watt, 312-988-2212
ejwatt@webershandwick.com
